PROJECT OVERVIEW:
I partnered with the team behind the beautiful Headwaters Haus to solve a problem common within the Colorado rental home landscape: How can we stand out against our competitors and elevate our online presence to drive bookings?
To begin the project, we started with a thorough competitor analysis, target audience refinement, and brand archetype discovery.
The result is a polished, distinct brand identity and website that stands out amongst competitors and compels casual viewers to become booked clients.
SCOPE:
Branding Redesign
Brand Strategy
Illustration
Website Development
BEFORE
AFTER