• Identified a systemic gap in how hospitality brands manage brand, marketing, and guest experience across multiple vendors and built a fully integrated service model to solve it, positioning Summerside as a category-defining agency in the hospitality space

• Developed and launched the "Connection to Conversion" strategic framework, a proprietary four-phase methodology that ties every brand decision back to measurable guest behavior and now serves as the operational backbone of every client branding project

• Led end-to-end brand strategy for growth-minded hospitality operators including boutique hotel founders, restaurant groups, and developers launching new concepts, overseeing everything from positioning and visual identity to channel strategy and campaign execution

• Directed a cross-functional team of content creators, social media coordinators, photographers, and marketing strategists to deliver fully cohesive, multi-touchpoint brand experiences without vendor fragmentation

• Owned the go-to-market strategy for Summerside's expanded service offering, developing external positioning, messaging architecture, and sales narrative from the ground up

• Drove brand and marketing cohesion across digital and on-property guest touchpoints for hospitality clients navigating launches, renovations, repositions, and multi-location expansions

Part Time | Nonprofit

• Responsible for creating a branding framework for a Colorado-based Animal Rescue

• Increased brand visibility on social media by over 70%, leading to an increase in animal adoptions, foster-recruitment, and fundraising

• Launched and operationalized the company’s first Employee Value Proposition (EVP), embedding it across recruitment, onboarding, and internal communications, resulting in stronger cultural alignment.

• Designed and executed an employer branding strategy that has elevated Viega’s reputation as an employer of choice

• Advised and partnered with executive leadership, HR, Talent Acquisition and Marketing to align employer brand with corporate mission, business priorities, and DEI initiatives

• Forged strategic partnerships with workforce development teams, industry associations, and creative agencies to create a strategic talent pipeline that has introduced 100+ new applicants in just 2 months

• Developed and executed brand strategy across a $1B portfolio, delivering 11% growth across two key verticals
• Built and executed integrated campaigns, including media partnerships that drove 30M+ impressions across Commercial and Residential segments
• Led art direction and end-to-end product marketing strategy for 20+ launches, driving +25% growth in brand awareness and + 30% growth in share of voice
• Directed agency relationships and oversaw creative execution across campaigns, stepping in as on-set photographer when needed to ensure visual consistency and meet production demands
• Partnered cross-functionally with sales, product, and manufacturing to streamline go-to-market execution and increase campaign ROI by 25%

• Advised and lead brand strategy for 20+ companies across industries (CPG, tech, hospitality, nonprofit), serving as a strategic partner to executives, founders, and C-suite leaders.
  

• Directed brand creation, rebrands, and go-to-market launches that enable clients to secure funding, expand into new markets, and accelerate revenue growth. In total, mcmacstudio has lead dozens of packaging design projects grounded in data and market analysis.

• Develop and implement brand frameworks (visual, verbal, product) that increased client engagement by up to 200% across digital channels.

• Design and execute integrated campaigns (digital, social, print, OOH) with budgets from $1K to $2M, driving measurable increases in reach, conversions, and ROI.

• Provide creative direction and long-term advisory for packaging, content production, and branded photography, ensuring alignment with strategic positioning and sustaining client success.

• Implemented a rebranding campaign, creating multichannel marketing campaigns to develop brand recognition and awareness

• Through strategic collaboration with the Sales Director, sales increased over 82% and ultimately led to 4 Noses being a nationwide name in craft beer

• Designed all can art labels, posters, and any additional collateral needed by the Taproom and Sales Team

• Created all Photography & Video assets through meaningful organic content strategies that increased follower numbers by 100% and engagement by 130%

• Identified areas of opportunity with the Sales and Taproom teams to implement consistent, engaging brand experiences both on and off-premise.

• Developed a new website & all accompanying assets

• •Created and implemented a cohesive brand framework to increase overall brand awareness

• Responsible for developing all marketing strategies for print, digital, taproom, and email platforms

• Created a new events program that increased revenue for 3 consecutive quarters. Managed all staffing, budget and decor for booked events

• Photographed all events, product releases, and relevant content for social, print, taproom and email marketing

• Built an entirely new website with e-commerce function that drove a 39% overall traffic increase organically within 1 month of launch

• Direct communication of company services & brand value across all organic social media channels, including development of strategies and all copywriting

• Develop innovative email marketing campaigns with respect to strict deadlines to deliver relevant, engaging and on-brand content to client base

• Analyze social & email data using Google Analytics and MySQL to ensure current campaigns are efficient and quickly adjust as needed