BRAND MANAGEMENT + PRODUCT PHOTOGRAPHY + CREATIVE DIRECTION
4 Noses Brewing
OVERVIEW:
My time at 4 Noses began with a rebrand. The then three-year-old brewery was ready to expand into new markets and needed a more approachable brand identity to get there. By the end of my two years, they had grown from a beloved local staple into a nationally recognized name.
SCOPE:
Branding Redesign
Brand Strategy
Illustration
Merchandise and Apparel Design
Packaging Design
Social Media Management
Product Photography
Graphic Design
Event Planning
By the numbers:
• Implemented a rebranding campaign, creating multichannel marketing campaigns to develop brand recognition and awareness
• Designed over 100 different beer labels
• Created all Photography & Video assets through meaningful organic content strategies that increased follower numbers by 100% and engagement by 130%
• Identified areas of opportunity with the Sales and Taproom teams to implement consistent, engaging brand experiences both on and off-premise, boosting regional sales by +67% in 13 months.
• Developed a new website & all accompanying assets, leading to a +140% month-over-month traffic increase; included e-commerce functionality which increased merchandise sales by +43%
MCA Denver Collaboration
One of the highlights of my time at 4 Noses was a collaboration with MCA Denver and renowned artist Clark Richert. As a longtime fan of his work, when I heard he was exhibiting at MCA, I moved quickly to pitch a partnership to their marketing team. It turned out Clark and the MCA team were already fans of 4 Noses, and what followed was one of the most creatively rewarding projects of my career.
Clark released rights for us to use his artwork Nth Dimension on the label of a beer execlusively available at the MCA rooftop cafe and our Broomfield taproom. Our manufacturing team made enough of the beer to last a projected length of 3 months. It sold out in under one month.
The collaboration drove a significant surge in share of voice among the 30-45 demographic, an area we were struggling to break into previously, and generated nearly 250,000 organic impressions, which in 2019 was a genuinely big number for a regional craft brewery.
